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About the Speaker
As a former dentist and practice owner,
Simon understands the challenges of
running a practice. He has seen
considerable change within the industry
in his 20 years in practice and used his
talent for innovation to set up 2 private,
contemporary "boutique" practices,
when these terms were unheard of.
He achieved considerable success
with his practices, having managed to
borrow money and set up in the
middle of a recession.
Simon has 10 years experience as a
business coach, working with practices,
small businesses and entrepreneurs.
He is passionate about the future of
dentistry. He speaks regularly at major
dental forums, as well as writing for
leading publications, and lecturing and
writing for academic courses. In 2008,
he was voted "the 11th most influential
person in UK dentistry" by readers of
Dentistry magazine.
Course Outline
Everyone is talking about how to
effectively market "look good-feel good"
dentistry. Your marketing should bring a
stream of eager patients to your door.
However, in order to get a return on your
marketing budget, you and your team,
will have to 'sell' them a service!
There's little point in having a marketing
budget without having in-place a
team who can sell.
Somehow, ethical selling gets left of f the
undergraduate dental syllabus and many
principals, associates and their support
teams believe it is enough to simply of fer
their patients 'good dentistry'. However
patients rarely buy what they need,
preferring (like the rest of us) to buy what
they want! Closing the sale on a
treatment plan often requires more from
you and your team, than simply putting it
in front of your patients.
Many successful practice owners have
discovered that making ethical selling a
whole-team activity leads to full
appointment books, large treatment plan
acceptance by patients and a steady
stream of new patients who are
willing to buy.
Education Objectives
Know which powerful conversations to have, and when to have them with patients so that they say yes to your treatment plans.
How to quickly establish yourself and your team as trusted advisors for your patients.
How everyone on the team can make a difference, and have fun in the process!
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